An article I wrote for NSBE called "Brand You! - Grandma, Gold and Silver" has now been posted on their site. Here is an excerpt
"Your "self brand" represents a promise that you will deliver if you are hired, join a team or are promoted. It
gives you a value in the marketplace. To increase the value of your
brand, you must understand and emphasize your strengths and work
constantly at your weaknesses."
Read the full article here.